How to Determine the Best LED Display for Your Market

Retailers of today face greater challenges than ever before, as competition becomes aggressive and customers become smarter and more demanding. The evolving business climate of the retail industry requires new solutions that keep up with these changes to drive sales and realize cost savings.

LED displays are a smart investment and are increasingly being leveraged by retail owners. LED displays offer a wide range of exciting ways to engage with customers, enhance brand awareness and to increase sales.

Below mentioned are the key factors to determine the best LED displays.


Identifying your needs



LED displays are being hailed as the greatest choice for today’s marketers and personal viewing. LED displays have been used in different companies in a variety of industries to attract customers and to strengthen their brands. While deciding on which digital display to use, it is important to identify the application, objectives and budget for the project.

Content

LED displays are an easy way to advertise. The content strategy is the biggest contributor to the success of your digital display solutions. While choosing the right hardware and software is critically important, the content strategy is even more important. The continuous creation or providing fresh content is vital to keep the network current and relevant. If your displays include too much text, opt instead for a high contrast and clean font. Background images need to be subtle. Similarly, if your content is more for entertainment value, the focus should be on motion and clarity.

Customers just want information for the certain products so it’s important to provide information conveniently as it will influence their purchasing decision.

Image and Quality

For high-quality viewing from a distance, LED displays are highly recommended. Color and brightness are critical factors in comparing LED displays. Are the colors and brightness consistent across the displays? Will the display units still be equalized (internally consistent) five to six years from now?
The fact is that Gush Global’s LED displays deliver the best color range and the brightest displays making them the most attractive option for.

Interactivity

Interactivity is taking the market by storm. As users become more familiar with mobile devices and tablets they want the same experience with the public venue displays. Select your LED display that supports interactivity, to create some kind of self-directed experience. Use a multi-touch functionality display which offers the ability to use more than one finger to pinch and stretch as on a tablet. It also provides a fast and intuitive interface for users and can greatly simplify their interactions and transactions. Try Gush Global’s interactive LED displays which are specifically designed for use in the public environments, using the latest touch sensors.


Ergonomics

A LED display installed should be ergonomically friendly for control room operators and supervisors. The displays need to be designed for operator legibility where the fonts can be read easily. Take into consideration the screen viewing angle that enables the operator to maintain a consistent view of the display with a limited brightness drop-off. Proper LED screen selection and installation will produce the most positive results.

Serviceability and Durability

Keeping the LED displays operational is critical to the success of a deployment. When choosing a display, the quality of the components used in the display and the serviceability of the screen need to be considered. Know what costs the manufacturer be responsible for and what will be covered by them when a problem arise with a screen that is caused by a defective component? Likewise, when a problem occurs will the manufacturer still be in business and will you still be covered by the warranty? These are critical points to consider when choosing LED displays.

Our experienced and well-trained experts are available for support throughout the product lifecycle, from design through installation and support. Visit us at http://gushglobal.com.au/ to enquire more about our LED displays and solutions today!


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